Kindle Vella — First Impressions

Kindle’s new service, Vella, aims to capture the mobile market with serialised stories, but is it sustainable, and does Amazon actually care?

Kindle Vella’s current interface, which looks like the kind of user-experience you’d expect from Amazon. Source: Publishers Weekly
Amazon isn’t doing this for indie authors, it’s doing it for Amazon. Source: giphy

Designer, writer, and historian. Founder of Geoffrey Bunting Graphic Design (

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store