Why do I ask for your budget?

Clients often avoid revealing their budget to freelancers, but there are good reasons why we ask.

Geoffrey Bunting

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Is there any exchange between freelancer and client more ingrained than the dance around the subject of budget? A creative has asked how much you can spend on a project, what do you do? You don’t tell them, of course. Instead, you request their rates…

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Geoffrey Bunting

Designer, writer, and historian. Founder of Geoffrey Bunting Graphic Design (geoffreybunting.co.uk).